AI will smash jobs in communications
Here crisis comms expert and Mumbrella columnist Peter Wilkinson explains how he is shaping his company in the AI era. The results are a clean, and lean, break with the past.
The author Peter Wilkinson
Last year, I designed a communications company built for 2030. I believed back then that we would get smashed by AI.
This included all professional services, including corporate affairs, marketing, journalism, publicists, and research and analysis.
Back then, people said, my new company wouldn’t be needed that soon. Now, I am transitioning to it.
This is my thinking.
Shape of things to come
That 2030 consultancy or in-house team will not be pure corporate affairs, marketing, publicist, or research/analysis. It will be a blend of all, grappling with editorial, advertising, sales, reputation, and more.
Wilkinson makes some good arguments, the CIDO will take on more responsibility and accountability AI will sophisticate itself , then we need to revisit Assimov, I Robot, maybe some Arthur C Clarke, Heinlen etc
Lot of unknown voyages out there
Blade Johnstone👨🏼🦳🇦🇺