AIME goes global to address inequality in campaign by M&C Saatchi
Australian charity AIME is expanding globally, kicking off the launch with a short film which aims to address inequality in society.
The animated piece of work, by M&C Saatchi Sydney, Academy Award winning director Laurent Witz, and his team at Zelit productions, aims to illustrate the unfair system the world is build upon.
‘Cogs’, which took a year to make, is set in a giant machine city which is divided by two engines.
Two boys meet on a hill, however are unable to sit together as they are clipped to separate engines.
