AIMIA Awards 2010 finalists unveiled

The Australian Interactive Media Industry Association has unveiled the finalists for its 16th Annual Awards, with Soap Creative dominating the tally board. 

The AIMIA Awards, also known The Amys, showcases work by Australia’s interactive media and digital content sectors, and this year includes the new categories of Best Sport, Best Online Video and a People’s Choice Award.

Among the finalists, Fairfax Digital and News Digital Media were notably absent from the Best Classifieds, News or Media category, though News.com.au has featured in the Effectiveness Award shortlist for its InstaBudget entry.

Last year, Fairfax’s smh.com.au and NDM’s news.com.au were finalists in Best Classifieds, News or Media – though it was subsequently taken out by Wotnews.com.au.

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