AIMIA shortlist revealed

The Australian Interactive Media Industry Association has unveiled its list of contenders for the 18th annual AIMIA Awards.

Among the shortlisted entries are Lynx Fastlife by Droga5 and Wrigley 5X Mutant Gum by Soap Creative in the advertising and marketing category.

Naked’s ‘Speedkills’ campaign is up with Whybins Sydney’s Pedigree ‘Dog-a-like’ campaign for best use of social media.

And Soap Creative’s ‘World’s Biggest Pac-man’ effort for Microsoft is up against WeAreDigital’s Foot Locker Art Prize and Run With Me for Asics by IdeaWorks for the effectiveness award.