Air Asia amps up Aussie presence landing Guy Sebastian as new ambassador

October 19, 2016 10:32

Budget airline Air Asia has recruited musician Guy Sebastian as its ambassador as the brand taps into the singer’s Malaysian roots to build its awareness in Australia.

The move to lift its profile in Australia through the recruitment of Sebastian is another step in making the airline more attractive to locals and comes after Air Asia also moved to attract Australian air crews to its staff.

Air Asia X Group CEO Datuk Kamarudin Meranun, said the airline wanted to be seen as a supporter of Australian artists and that Sebastian’s Malaysian heritage, having been born there before moving to Australia, presented a unique opportunity.

“It’s great to be back in Australia promoting artists again,” Meranun said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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