Air New Zealand retells the tortoise and the hare fable in new ‘Meanwhile in NZ’ video
Air New Zealand has released its latest instalment in its ‘Meanwhile in New Zealand’ campaign which sees the brand tackle the tortoise and the hare fable, retelling the tale with mountain bikes hurtling through the NZ landscape.
Created by Host, the video sees two men dressed as the tortoise and the hare race down a hill dressed as the fable’s characters, it ends with the line ‘make tomorrow epic’.
It aims to showcase the beauty of NZ’s South Island as a summer destination and follows on from the Christmas ‘Meanwhile in New Zealand’ video.
seems everyone is using this fable at the moment.
Re. Mercedes Super Bowl ad.
this was better