Airbnb ANZ comms lead Sophie Onikul departs
Sophie Onikul exits Airbnb after choppy three years
Airbnb ANZ communications lead Sophie Onikul has exited the short-stay accommodation provider after almost three years.
Onikul joined the company from eBay in June 2023 as regional head of communications, shortly before Airbnb faced one of its biggest local PR crises when it was fined $15 million for allegedly tricking customers into paying higher prices over several years.
A former radio producer at 2GB for Ray Hadley, who later moved into NSW government communications, Onikul’s tenure at Airbnb ANZ was marked by a period of regulatory scrutiny, including crackdowns on short‑stay accommodation by Brisbane City Council and South Australia.
