Airbnb Australia appoints We Are Social to influencer marketing programme

Airbnb Australia has appointed We Are Social to lead its influencer and social media programme following a competitive pitch. The partnership aims to enhance cultural relevance and engagement in the Australian travel market.

The announcement:

Socially-led creative agency We Are Social has been appointed by Airbnb Australia to lead its influencer and social media programme, following a competitive pitch process.

The appointment will see We Are Social partner with Airbnb to drive a year-round, creator-led programme designed to build cultural relevance, deepen engagement, and embed Airbnb into the moments, behaviours, and conversations that shape how Australians travel.

Suzie Shaw, APAC CEO at We Are Social, said: “Airbnb is one of the most culturally influential travel brands in the world, and we’re excited to partner with the team to bring that to life through creators in ways that feel native, meaningful and impactful. With the majority of consumers now discovering and evaluating brands on social, the path from inspiration to booking is shorter than ever, and influencers are a powerful source of travel inspiration. The real opportunity for Airbnb is to show up the moment inspiration turns into action.”

The appointment reinforces We Are Social’s market-leading expertise around influencer and social media marketing, with recent work spanning brands including Samsung global, Woolworths, Salesforce, KFC, Lion, Volkswagen Group and eBay.

Source: We Are Social press release