Airbnb Australia appoints We Are Social to influencer marketing programme

Airbnb Australia has appointed We Are Social to lead its influencer and social media programme following a competitive pitch. The partnership aims to enhance cultural relevance and engagement in the Australian travel market.

The announcement:

Socially-led creative agency We Are Social has been appointed by Airbnb Australia to lead its influencer and social media programme, following a competitive pitch process.

The appointment will see We Are Social partner with Airbnb to drive a year-round, creator-led programme designed to build cultural relevance, deepen engagement, and embed Airbnb into the moments, behaviours, and conversations that shape how Australians travel.