Al Jazeera news campaign targets audiences across political spectrum
The global managing director of news channel Al Jazeera English Al Anstey says the global broadcaster will launch a brand campaign that will see it target print, outdoor and radio, across various social and political groups.
In an interview with Mumbrella, Anstey said they would be targeting consumers across a spectrum including readers of Fairfax’s The Age and listeners to Sydney’s Radio 2GB.
“We have radio ads on a number of stations Radio 2GB, Fairfax Radio, fine music etc,” Antsy, told Mumbrella. “What will we see? There will be a number of different levels on print publications. There will be ads in The Australian, Sydney Morning Herald, The Age, we also have a whole series of outdoor placements around the country in Sydney, Melbourne, Adelaide and Perth.”
Asked about the wide political spectrum of typical Fairfax readers compared to 2GB listeners the boss of the Qatar funded TV news network said: “It begs the question – who is our potential audience and who are the people we are reaching out to?”
