AJF Partnership promotes News Corp AFL footy card giveaway

The Herald Sun and The Advertiser are promoting its ‘Offical AFL Team 2014 Best & Fairest’ game cards which come with the purchase of the papers with a new campaign from AJF Partnership.

It features real-life players, including Kade Simpson from Carlton Blues and Nathan Jones from Melbourne Demons, being delivered in the paper by a bike-riding paperboy, with his aim meaning some end up in trees and under a sprinkler.

https://www.youtube.com/watch?v=Hl8X3XV-R1Q

News Corp Australia’s group director of marketing Damian Eales said: “The AFL is part of the fabric of Victorian and South Australian communities. The game instils a sense of pride with locals. The official AFL game cards are highly sought-after in school playgrounds across these states and I’m thrilled to be giving our readers in these regions another reason to purchase the Herald Sun or The Advertiser.”