Akkomplice wins Sorbent creative account in competitive pitch

Kalila Welch

November 10, 2022 9:32

Melbourne independent agency, Akkomplice, has been appointed as the lead strategic and creative partner for Sorbent, following a competitive pitch.

Akkomplice will take over the account from incumbent creative agency, Thinkerbell. The Australian tissue product brand previously worked with Clemenger BBDO.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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