AKQA creates a ‘Hall of Distraction’ to launch Levi’s jacket that carries Google technology

To launch Levi’s new trucker jacket that is embedded with Google’s Jacquard techonology, AKQA created a ‘Hall of Distraction’ experience at Sydney’s Carriageworks. The hallway compiled 12 months of smartphone notifications into a 30-minute experience.

The announcement:

The attention economy is thriving, and – notification by notification – it’s pulling us away from the things we’d rather connect with. But we have the technology to change.