News

AKQA Media becomes part of GroupM as it merges with Essence

September 30, 2021 11:00

WPP’s AKQA Media is merging with Essence to become part of GroupM, with Pat Crowley appointed as the first Australian CEO. This will be effective 1 January 2022.

Merging AKQA Media into Essence is expected to expand the agency’s capabilities in digital strategy, data and analytics, SEO CRO, social media, creative and content. The merged agencies will operate as Essence across Brisbane, Melbourne and Sydney with 250 staff.

Pat Crowley

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
AKQA AKQA Media GroupM WPP
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