Alan Jones calls for listeners to boycott Coles

One of Australia’s biggest radio stars, Alan Jones, has called on his listener base to boycott one of Australia’s biggest brands, Coles.

The rallying cry – in which he tells the brand “good luck to you by the time I’m finished” – comes as Jones faces increasing pressure from brands which have ceased, or paused, advertising on his program.

Jones has returned fire to Coles

Jones is the leader in Sydney’s breakfast radio market, with his show on Macquarie Media’s 2GB commanding a 16.8% market share.

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