Alcohol Beverages Advertising Code sets record number of complaints in 2021

January 17, 2022 2:47

The Alcohol Beverages Advertising Code (ABAC) has concluded a busy year with record levels of activity across both the ABAC pre-vetting service and the ABAC complaints system.

“High demand for ABAC’s pre-vetting service continues, with a new record level of pre-vetting requests received in 2021, (3,336 pre-vetting requests) up 38% on last year.”

VB advertising was found to have breached the ABAC Standard

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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