Alcoholics Anonymous ads clean up in second round of Sirens
A campaign for Alcoholics Anonymous has made a clean sweep of round two of the radio Sirens.
The single ad “Mummy”, created by Gatecrasher Advertising in Perth, won the overall, single and craft categories. It was one of four ads in the campaign which took out the campaign category overall.
The ads’ writer Des Hameister said the spots empathise with the fact that alcoholics don’t just hurt themselves.
