Aldi Australia embraces zen of low prices in new BMF campaign
BMF's latest work for Aldi Australia
Aldi Australia has launched a new campaign using a mystical figure whispering in shoppers’ ears to remind them of the German retailer’s low prices.
The newly released television campaign features a shopper using a price comparison app while walking through store aisles, before being interrupted by a calm, guru-like presence questioning the need to keep checking prices.
The guru figure leans in to reassure the shopper: “They’re Aldi prices. You don’t have to check that,” as a calming, meditative hum of “Aldi” closes the ad.
