Aldi Australian supermarket of the year again in satisfaction awards

Aldi has been named Australian supermarket of the year for 2014 in the Roy Morgan Research Customer Satisfaction Awards. 

The awards recognise businesses that deliver high levels of service and customer satisfaction, with this being the third time the low-cost supermarket chain has won since the awards commenced in 2011.

Oliver Bongardt, Aldi managing director buying, said the award was vindication of the brands approach to customers in the Australian market.