Aldi encourages shoppers to buy something ‘Special’ in latest work via BMF

Darcy Song

July 13, 2022 10:20

Aldi has relaunched its Special Buys platform in a new integrated campaign via BMF, highlighting the store’s middle aisle and its price advantage.

‘Special you can Buy’ has launched across TV, radio, OOH, social, digital, website, POS and catalogue and will be carried over into 2023.

Other assets: LAUNDRY 30” https://youtu.be/b_HDstqn1J0

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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1 COMMENTS

Ruby 13 Jul 22

As a non-industry media person, I am always impressed with the Aldi ads as I find them creative, easy to watch and not annoying.

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