Aldi moving into the telecommunication market with promise of cheap rates

Cut price supermarket giant Aldi today launched a telecommunications product with a vow to offer uncomplicated and cheap rates.

Aldi Mobile is being launched with three  TV commercials created by BMF, with people’s phones as retail products such as a can of beans, a box of tissues and shaving cream.

Aldi will offer a range of pre-paid, post-paid and data plans.

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