Aldi use vampire to promote sunscreen in new ‘Like Brands. Only Cheaper’ ad

Miranda Ward

March 16, 2015 12:32

Aldi is continuing with its ‘Like Brands. Only Cheaper’ campaign with a spot featuring a beach-loving vampire promoting its sunscreen product.

Created by BMF, the spot is the 10th in the ‘Like Like’ series which launched last June with an ad featuring a talking bear to sell toilet paper.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad ALDI BMF Campaign creative vampire

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