Alex Kelly to run Ogilvy PR Melbourne as Lelde McCoy moves on to lead OgilvyEngage

Lelde McCoy and Alexandra Kelly

Alexandra Kelly, the head of Ogilvy PR Melbourne’s consumer practice, is to lead the agency following the shift of current MD Lelde McCoy to a national role at OgilvyEngage.

OgilvyEngage is the agency’s social marketing and behaviour change practice, which launched in June this year.

OgilvyEngage has seen “strong and sustained” growth from new clients in the government and private sectors during the past 12 months, according to a press release.