Alibaba, Tencent and Huawei will take on the west’s technology players and win, predicts Sorrell

Tim Burrowes

September 27, 2017 10:24

Chinese technology players Alibaba, Tencent and Huawei are set to overtake the “fearsome five” of Facebook, Google, Apple, Amazon and Microsoft in dominating the world, WPP boss Sir Martin Sorrell has predicted.

Speaking at Advertising Week in New York, Sorrell said that the e-commerce giant Alibaba and messaging and media firm Tencent should be taken as seriously as their western counterparts – and that Chinese companies will win the competition.

He said: “Alibaba and Tencent are the ones you really have to watch out for. I think what they will do is expand.”

Sorrell, pictured being interviewed on stage by The New Yorker’s Ken Auletta

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.