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All Blacks partner Air New Zealand predicted Bledisloe win with full-page SMH ad

August 19, 2019 2:27

Air New Zealand threw itself into the Bledisloe Cup fight, backing the New Zealand All Blacks with a taunting full-page ad in the Sydney Morning Herald on Saturday.

Titled ‘Dear 17-year-old Australians, on behalf of all New Zealand’ the ad lists a number of things that 17-year-olds have seen in their lifetime, including drones, podcasts and planking, before ending with a promise that an Australian Bledisloe win wouldn’t be on the cards.

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics
Air New Zealand All Blacks Thrive PR
3 COMMENTS
Ad critic 19 Aug 19

Totally off brand for the All Blacks. Would expect this from the yanks, not the kiwis.

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    Coach 20 Aug 19

    It’s about the All Blacks, not from them.

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Anonymous 20 Aug 19

How many 17 year old Aussies read the SMH in print?

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