All Blacks star in ‘Men in Black’ themed Air New Zealand safety video ahead of World Cup
Air New Zealand has teamed up with the All Blacks and a number of former international rugby stars in the airline’s latest on board safety video, Men in Black Safety Defenders, a month before the start of the Rugby World Cup.
https://www.youtube.com/watch?v=ji65WI5QLZI&feature=youtu.be
The video uses the Columbia Pictures global film franchise Men in Black as its inspiration and features American actor Rip Torn who reprises his role as Chief of the Men in Black.
After breaking new ground with this strategic and entertaining use of a ‘wallpaper’ video, Air NZ proves it still has what it takes to keeping it fresh.
It ticks all the right boxes and isn’t afraid to add additional business objectives to the list.
This never gets old.
Love it to bits!
GOLD!
Very well done.
And the team that put this together would have had a lot of fun doing it.
Loved this! Now this a great creative
Very clever indeed – reminds me a little of the Air France Safety video, but of course this has ALL the right elements from NZ, including the banter on the ‘old enemy’ depicted as the devil… #loveit
https://www.youtube.com/watch?v=gzsH67F4Dt4
Great to see someone still having fun in the industry – well done.
This is the 4th or 5th safety video of this calibre TVNZ have produced.
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