All eyes on Netflix as it pivots to survive saturated streaming market

April 27, 2022 8:37

As Netflix shares plummet and its position as leader of the streaming services pack starts to falter, a QUT media scholar said the company is pulling out all stops to keep its customers and maintain its dominance in an increasingly saturated market.

Professor Amanda Lotz from QUT’s Digital Media Research Centre and School of Communication told Mumbrella the launch earlier this month by Netflix allowing subscribers to give their favourite titles two thumbs up is not just a publicity ploy.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad-supported plans Amazon Disney Netflix Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand (Polity) Professor Amanda Lotz QUT streaming services SVOD