All I want for Christmas… is an idea

Tim Burrowes

November 15, 2010 2:35

From the looks of the contracted talent and logo at the end, this Sony Christmas campaign is part of an integrated deal with the Seven Network.

No doubt it’s been bought very cost efficiently as a result.

But I suspect the lack of idea will make the buy less efficient than if an ad agency had made it in the first place though.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

ad Advertising Seven Sony Tim Cahill Tom Williams

5 COMMENTS

SimonB 15 Nov 10

And it bet it’s not counted as advertising either, as per recent stories on Media Watch.

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Betty Boo 16 Nov 10

Times must be tough at this former marketing giant. Eeeek.

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Balata 16 Nov 10

Creative is ordinary given the strength of the Sony brand.
Also sounds like a Mariah Carey track in the back ground who is no longer a Sony Music artist. Couldnt find the featured album on iTunes or bandit.FM either.
Seems the Sony companies couldnt align their creatives and executions on this one.

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mark 16 Nov 10

i used to like Sony…what has happened to them?

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Steph 29 Nov 10

Not very imaginative for such a well know brand…doesn’t make me want to buy anything!

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