Features

RXP who? Meet the low profile ASX company that bought ad agency The Works

Most in the industry would not have heard of ASX-listed technology company RXP until it snapped up creative agency The Works this week for a rumoured $25m earlier this week. But RXP is growing fast and is now on the media and marketing map, as Mumbrella’s Adam Thorn explains.

Adam Thorn

August 3, 2017 8:56

If we’re honest, RXP was relatively unknown in the media and marketing industry until it snapped up The Works for an as yet undisclosed fee.

But RXP is one to keep an eye on: the business has gobbled up 15 other companies since 2011 and has been posting stunning growth figures in recent years.

After a series of acquisitions based in the tech space and a turnover of $127m, the purchase of The Works shows RXP has wider ambitions as a holding group.

Here, Mumbrella answers the major questions.

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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