Alt Shift establishes ‘practice heads’, makes senior promotions

July 21, 2025 3:05

Alt Shift has made several senior promotions to strengthen its PR, social, integrated, and people functions.

The independent creative comms agency has created four ‘practice head’ roles to “power the agency forward”, according to national CEO Elly Hewitt.

Alycia Jack steps into the head of PR role, Sophie Truter moves into head of integrated, and Sofya Daroy has transitioned into the role of people, performance, and culture director. Damian Davitt will take the final practice head role, continuing as head of social and content, a role he stepped into last year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.