Alt/Shift wins Officeworks as its PR agency

September 13, 2021 1:00

Creative communications agency, Alt/Shift has been appointed to manage Officeworks’ national consumer public relations account following a competitive pitch process with previous agency, Haytsac.

The appointment will see Alt/Shift manage corporate and consumer-focused PR initiatives, in both a retained and project-based capacity, and to work alongside Officeworks’ other agencies, Initiative media agency, and creative agency, AJF Partnership.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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