Alt/Shift wins the PR account for the Queen Victoria Building

Alt/Shift has been appointed by the Queen Victoria Building (QVB) as its public relations agency.

Alt/Shift’s brief is to reinforce the QVB’s position as a leading retail and dining destination in Sydney, with an integrated campaign which leverages the international and local fashion brands that reside in the building.

The Queen Victoria Building has appointed Alt/Shift as its public relations agency

According to the announcement of Alt/Shift’s appointment, the agency won over the QVB due to its “strengths in media relations, experiential and social media”.