Amazon hammers full funnel future in first upfront
Willie Pang and the video partners behind "Complete TV"
Amazon has emphasised its new Netflix ad deal and deepening sports offering in a debut upfront event that hammered the “full funnel” message and signalled the digital and shopping behemoth’s serious intent in Australia.
The upfront, held at Sydney’s Hordern Pavilion, was mercifully brief compared to some others – Foxtel comes to mind – and was considered by agency observers strong around the “Complete TV” solution that facilitates planning, buying and tracking video advertising across a range of platforms, including Netflix.
Amazon Australia country manager Willie Pang singled out Complete TV as the announcement he was most excited about.
