Amazon launches audio book brand Audible locally, offering members free content

Amazon’s audio book platform Audible has launched locally, following a soft launch of the brand last year, with the platform offering members four free books as part of its launch campaign.

Speaking to Mumbrella, Audible executive vice president of international operations Will Lopes said the company which has been in business since 1995, before being bought by Amazon in 2008, had always been an innovator.

“We were the first company to commercialise a digital audio player in 1997, way, way too early,” he joked. “We saw business really take off with the advent of the iPod and we were one of the first, and continue to be, an exclusive audio book provider to iTunes.”

Audible offers customers a $14.95 a month membership which allows them to choose one book in the store each month “regardless of the a la cart price,” Lopes explained.