Amazon Prime Video remains top streamer for new subscribers in Q1: Kantar

Darcy Song

May 2, 2023 9:54

Amazon Prime Video remained the streamer with the most new streaming video on demand (SVOD) subscriptions in Q1 2023, with value for money as the primary driver, according to a Kantar study.

The quarterly research, titled ‘Entertainment on Demand’, found 22.7% of new SVOD subscriptions in Q1 went into Prime Video.

[click to enlarge]: New subscription shares

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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Amazon Prime Video remains top streamer for new subscribers in Q1: Kantar

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