Amazon set to reach US$400bn in brand value in the next five years, as Interbrand reveals its 2019 Best Global Brands Report

Amazon is on a trajectory to be the first company to have a brand valued at over $US400bn, according to the Interbrand 2019 Best Global Brands Report. The company came in third place, behind Apple and Google in the report, but displayed a 24% growth in brand value.

Speaking at the Best Global Brands event, Interbrand Australia and New Zealand CEO, Nathan Birch, stated that if Amazon continues growing consistently it will be set to surpass $US400bn.

“Amazon has an astounding 27% growth on brand valuation, year on year, since 2014. It is now third with a valuation of a $125bn. At the current rate of growth, it will surpass both Apple and Google within five years, possibly being the first brand to exceed the $400bn mark,” Birch said.

Nathan Birch presenting the 2019 Interbrand Best Global Brands report