Amazon’s audio book service Audible looks to change behaviour with first Australian TV campaign

Amazon’s audio book arm Audible is mounting its first TV campaign as it looks to build awareness and behaviours with consumers.

https://www.youtube.com/watch?time_continue=30&v=V5hvpjkRpe8

Audible Australia head of operations Matthew Gain told Mumbrella they needed to build recognition of the category in the market in order to build its share, as it moves towards its second anniversary in Australia.

“It’s not like the SVOD market with Netflix, Stan and Presto where people already know how to watch TV, and where and when they like to do it,” he said.