American Express awards global media account to UM over incumbent Mindshare

IPG’s UM has won the global pitch for American Expresses’ media planning and buying, ending a 20-year relationship with WPP’s Mindshare.

The review, launched in June of this year, will see UM take over the account from January next year and work with American Express and its creative agencies on its recently released ‘Powerful Backing’ brand platform.

UM’s local spokespeople were unable to comment on the Australian ramifications of the change when contacted by Mumbrella.