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American Express brings global brand platform ‘Powerful Backing: Don’t Live Life Without It’ to Australia

May 8, 2018 2:54

American Express has brought its global brand platform ‘Powerful Backing: Don’t Live Life Without It’ to Australia by launching three new television commercials.

The campaign aims to reflect the way businesses and lives are becoming increasingly interconnected with three hero ads ‘Live Life Manifesto’, ‘Balancing the Balance’ and ‘The World Awaits’.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
American Express Digitas Mcgarrybowen Mindshare Naysla Edwards Ogilvy Pentagram Powerful Backing: Don't do Business Without It / Live Life Without It
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