Amex funds advertising blitz in Daily Telegraph as small shops look to fight back
American Express rolled out its Small Shop Australia initiative locally for the first time yesterday in an ad takeover in the Daily Telegraph.
Amex, the founder and sponsor of Small Shop, purchased the majority of ad space in the Telegraph which it handed over to firms across NSW to promote their businesses. Amex branding appeared in a front page wrap long with a letter from its chief executive Rachel Stocks.
The initiative is an extension of Small Business Saturday sponsored by the credit card company in the US, which has won acclaim in the marketing industry.
“The central idea is aligned with our brand values and audience”. If American Express sees itself as sharing the Telegraph’s ‘values’, I want nothing to do with it.