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AMEX launches Shop Small campaign early to target COVID recovery

April 16, 2021 10:29

American Express is the latest brand to jump on board the call to Australians to shop local and support small businesses to kickstart the economy following the impacts of the COVID-19 pandemic.

In its ninth year, the Shop Small campaign is kicking off with a focus on the dining sector, featuring the tagline ‘Helping out never tasted so good’, before expanding into a range of small business sectors throughout the course of the year.

Shop Small usually runs during the lead up to Christmas, but this year has shifted to focus on economic recovery from COVID-19.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
American Express Coffee Cocoa Gunpowder Dentsumcgarrybowen opr Shop Small UM
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