Amir Kassaei: Matt Eastwood will miss creative culture of DDB at JWT

The outgoing chief creative officer of DDB New York Matt Eastwood will miss the creative culture of DDB as he leaves the agency for a CCO role at JWT, according to Amir Kassaei.

Speaking to Mumbrella following his keynote presentation at Mumbrella360 on Influence Trumps Everything, global chief creative officer of DDB Worldwide Kassaei, said: “It’s great for Matt.

“It’s a big move and it’s a tough move. What he will miss is the specific culture that we have, the creative culture that is part of our foundation. He will have to build that around JWT but it’s a great challenge for him.

“I think it is one of the megabrands in our industry from the tradition and history and as everybody, they will have to really find themselves. It’s not an easy job but Matt is an ambitious guy so he will do a great job.”