F.Y.I.

AMP-AXA appoints UM

June 4, 2012 1:04

AMP-AXA has appointed media agency UM after review that began in February

The announcement:

UM has been appointed to the newly consolidated AMP-AXA media account following a competitive review that began in February this year. The review was initiated following AMP’s acquisition of AXA in 2011.

At the time of the media review being called, AMP was working with UM and AXA with OMD. The pitch was managed by external consultants Enth Degree.

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