AMP Capital Shopping Centres to launch free magazine

AMP Capital Shopping Centres has launched a free magazine called Inspire, which will be delivered to over 400,000 Australian homes.

The announcement:

AMP Capital Shopping Centres is set to launch Inspire magazine, a quarterly publication that will be issued for free to the local communities served by its centres across the country.

The national circulation will top 400,000, making it one of the highest-circulating fashion magazines in Australia. The magazine will also further develop AMP Capital Shopping Centre’s lifestyle and fashion credentials across its individually branded network of centres, including Warringah Mall, Macquarie Centre, Pacific Fair, Knox Shopping Centre and Garden City Shopping Centre.

The high-quality glossy magazine will feature centre specific activities for each region as well as broader editorial content, with the inaugural issue featuring an interview with none other than fashion industry icon, Alex Perry, discussing his inspiration for the latest collection for Diva, the jewellery and accessories retailer. In addition, Napoleon Perdis shares his tips on how to look hot as the cooler months close in.

Two internationally acclaimed experts, fashion editor Thelma McQuillan and international photographer Nick Leary have provided their in-depth fashion knowledge to Inspire. Thelma has previously worked with Grazia UK and Sunday Life while Nick has contributed to Vogue, Harper’s Bazaar and GQ, and has previously photographed Hugh Jackman and Giorgio Armani.

Stuart Langeveldt, Head of Marketing & Communication, AMP Capital Shopping Centres, believes the new magazine will build the shopping centre brands’ presence and cement their fashion credentials across the local communities they serve.

Inspire Magazine’s printing was carbon neutral, saving over 11,600kg of CO2.

The second edition, released in July, will focus on lifestyle, timeless fashion and homewares.