AMR opens Brisbane office

AMR, the research company behind the twice yearly corporate reputation study, has opened for business in Queensland.

AMR’s Brisbane office will be run by Chris Pyra as general manager. Pyra joins from Pacific Brands, where he was insights manager, and will be based in the offices of fellow STW Group-owned agency, Junior.

Pyra, who also had a spell at Telstra, moves to Brisbane this week. He will report to Gary Wilkinson, MD of AMR Interactive.

Wilkinson told Mumbrella: “I don’t see any reason why we won’t see the same growth in Queensland as we’ve had in Melbourne, which has grown from one to seven people in a year. There are some major brands in Queensland and we’ve been having some interesting discussions.”