AMSRS Research Effectiveness Award winners revealed

Tim Burrowes

May 21, 2010 4:12

The Australian Market and Social Research Society’s Research Effectiveness Awards last night celebrated the industry’s best research practitioners and included a commercial effectiveness award which went to Forethought Research.

In other wins, the award for communications strategy effectiveness went to Quantum Market Research’s John Scott for his research entitled “Changing the Australian Drinking Culture”.

The research was used for DrinkWise Australia’s “Kids Absorb Your Drinking” campaign.

The award for social impact went to Open Mind Research’s Vicki Arbes for the “Welfare to Work Story: Getting employers to look outside the square”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.