An e-bike with an oven? A deep dive into It’s Friday’s innovation for Domino’s

December 19, 2023 10:53

True innovation is not a common occurrence in advertising, but It’s Friday has proved it is possible with the world-first Domino’s Future Delivery e-Bike launch.

After eight months of testing and executing, parting ways with Domino’s during that time after a year on its creative roster, the e-bike launched globally last week.

Described as “so advanced it delivers pizzas hotter and in one piece like never before”, the new bike features a G-force stabilisation suspension system and a built-in fan forced oven, pioneering the future of pizza delivery.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.