An echidna is the star of Rest’s latest campaign via BMF

Superannuation fund Rest has released a new social campaign on its a ‘Fair go for all Australians’ brand platform via BMF Australia.

The two spots for the campaign, ‘Mammals and money’ and ‘Saving the planet’, prominently feature an echidna.

In the 15-second spot ‘Mammals and money’ spot sees an echidna approach a wildlife photographer on the ground for an extreme closeup.

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