An ode to the importance of learning what your colleagues actually do
After a day of seeing how the other half live, PHD’s Alex Pacey realised the value in walking the floors and actually finding out what your colleagues do.
PHD runs an ongoing initiative called ‘Fly on the Wall’. It’s an opportunity for anyone in the agency to partner up with and shadow another member of the agency for a day, in an effort to better understand one another and other functions in the organisation.
I recently spent time shadowing Michael Cheffers, an account coordinator who works on the HP and SAB accounts, and learned that I may not have what it takes to be a coordinator in 2018.
First of all, I learned that Cheffers was once in the army. Let’s face it, I wouldn’t have signed up for it had I known beforehand.
Nice article. Check out a concept called ‘Intelligently Naive’ from Adam Morgan for more on this.