Ancestry appoints Publicis’ Performics to performance marketing account

Publicis Groupe’s performance marketing agency Performics has won the account for Ancestry, the world’s largest collection of family history records.

The appointment follows a pitch involving both Ancestry’s local Sydney team and its UK-based global team, and sees the performance marketing function shift from the global in-house team to a local agency.

The account’s remit will involve handling performance marketing activity in both the Australian and New Zealand markets, and include customer journey mapping, SEM, display, video and social strategies, along with A/B testing, analytics and optimisation.