Ancestry focuses on ‘Origin’ stories in first NRL campaign

Ancestry has launched its inaugural partnership with the NRL’s State of Origin, with a new campaign that delves into the deep roots of well-known Australian rugby league players.

The ‘Discover your Origin’ campaign was created with longtime partner agency DEPT, and “communicates the power of DNA testing” through key Origin players Tom Trbojevic and Ben Hunt.

According to DEPT, the concept drew inspiration from Michel Gondry’s music videos for bands such as Daft Punk and The White Stripes, and features AI-enhanced visuals “where the past and present intersect.”